媂兰圣雅(DIVINE GRASIA)品牌发展历程

2020-09-23 20:01:52 124

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DIVINE GRASIA是由英国的私人订制师Divine Wright和西班牙的时尚设计师Grasia Molina perez2019年创立的一个英国时尚轻奢品牌,公司总部设立在伦敦。

DIVINE GRASIA品牌的前身主要做高端香氛和护肤品的私人订制。创始人Divine Wright出生于英国伦敦,在21世纪初曾就职于英国乔治布鲁摩高级私人定制公司,Divine Wright在这期间根据不同人群的喜好,打造出了很多独一无二的产品,服务了很多高端家庭和机构,也收获了英国消费者的喜爱和信任。Grasia Molina perez出生于西班牙马德里,小小年纪就在艺术方面表现出颇深的见解和造诣,2005年毕业于英国伦敦艺术学院,在毕业后从事设计行业,Grasia Molina perez也曾担任宾利公司的设计师,在设计方面独具一格。2009Divine WrightGrasia Molina perez因一次偶然的机会在伦敦相遇,两人对护肤品,香氛,彩妆都有着相同的理解和追求,2010Divine WrightGrasia Molina perez在伦敦开了第一家香氛和护肤品的私人订制会所,为高端人群寻找最适合自己的香氛和护肤品,根据用户的喜好和要求并融入最新的科技,为上流社会打造独一无二的高端奢侈品,为上万人找到了适合自己的护肤品和香氛。在英国和西班牙的一些城市也相继设立了私人订制中心,为高端人群提供了自己独特的服务。十年来,Divine WrightGrasia Molina perez也在高端奢侈品的生产和经营方面积累了丰富的经验。对奢侈品市场有了充分的了解和研究,Divine WrightGrasia Molina perez认为产品“奢侈”的品质只是满足了消费者最基本的要求,在品质的基础之上不失时尚,引领潮流才是消费者追求的目标。两人于2019年在英国伦敦创立了DIVINE GRASIA品牌,Divine WrightGrasia Molina perez在发展过程中逐渐组成了近百人研发团队,在21世纪初期,工程师就将生物发酵技术和纳米过滤技术引入到护肤领域,DIVINE GRASIA每年研发的投入也至少在300万英镑,在香氛领域的研究保持个性化的技术壁垒,较长的留香时间和鲜明的层次感深受英国高端人群的喜爱,并在彩妆与香氛领域中做出融合和突破,使香水和口红在伦敦相遇,2019DIVINE GRASIA将高端香氛的生产技术和配方融入到口红当中,使DIVINE GRASIA成为全球第一个创立“香水口红”的品牌,奠定了DIVINE GRASIA在英国化妆品领域的地位。


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2019DIVINE GRASIA决定打开全球市场,经营并生产高档彩妆、服装、珠宝、鞋、帽、箱包等产品,DIVINE GRASIA引入大量时尚元素,将“轻奢”定位为DIVINE GRASIA品牌的根基,将“时尚”定位为DIVINE GRASIA品牌的灵魂,在全球开设多家全资控股子公司,分布于英国、法国、美国、保加利亚、中国五个国家,其中英国和保加利亚分别设有工厂,全球员工将近2000名。

20201月,DIVINE GRASIA媂兰圣雅正式进军亚洲市场,将亚洲总部设立在中国上海,首先推出独有的香水品牌FallenSoul堕落之眼,Perfume Lipstick香水口红以及媂兰圣雅彩妆及护肤系列产品。

20202月,DIVINE GRASIA陆续在中国注册了产品商标,媂兰圣雅,DIVINE GRASIA,堕落之眼,Fallen Soul,香水口红,Perfume Lipstick等。

20207月,媂兰圣雅DIVINE GRASIA在上海长宁区召开发布会,发布FallenSoul堕落之眼香氛,FallenSoul堕落之眼是在DIVINEGRASIA进入亚洲市场后由其专业香氛研发团队投入大量时间和精力推出的首个香水品牌,留香时间可达12小时。

FallenSoul堕落之眼香氛的设计师在设计这款香水时,想突出的是女性对自我的严格要求,精神与经济独立的倔强思想,表现出女性洒脱的人生态度和对自由的追求。同时,放纵意味的是女性不受条条框框的束缚,率性而为,做自己想做的事情。也正印证了DIVINE GRASIA的品牌理念和品牌文化。同时堕落之眼Fallen Soul不仅有神秘明亮的玫瑰香,深邃强烈的广藿香,还有高贵沉着的沉香,是前中后调支撑的一款完全的女王香气,一抹疯狂,展现她的神秘,真挚,高贵,狂野,迷人及沉着。也非常适合亚洲女性的特点。

20209月,DIVINEGRASIA在上海市静安区南京西路580号召开发布会,发布PerfumeLipstick香水口红。DIVINE GRASIA将纯天然香料融入口红膏体,使PerfumeLipstick香水口红成为全球首款具有独特香氛属性的口红。同时,DIVINEGRASIA正式进驻上海市静安区南京西路——“中国奢侈品的聚集地”,这里也是国内最高档的购物场所之一,聚集的品牌都是商业之精华。

香水口红PerfumeLipstic的推出,无疑是彩妆界的一个里程碑,相比于其他品牌的口红,PerfumeLipstick香水口红既有着润唇膏类足够的滋润度,又有着口红类不凡的上色度,并且有着独具一格的香水味道,目前与DIVINEGRASIA新发布的堕落之眼FallenSoul的香氛保持一致。更加独出心裁的是,品牌为了让PerfumeLipstick香水口红保持独有特点。不仅在包装设计上保证了口红料体的持久香味。通过将香水成分当中的纯天然植物花香融入到口红当中,也保证了口红在使用后的持续留香,一次使用能留香在2-3个小时。如此持久的留香更加能展现视觉与嗅觉的双重魅力。在口红的质地与使用感上,DIVINEGRASIA通过了解用户对口红的需求和对市场的大量调研,打造出一款上色度好,丝滑润泽,滋润度高,长效持妆的口红。同时PerfumeLipstick香水口红采用柔滑液体凝胶质地,使口红质感宛若第二层肌肤般服帖舒适。

品牌特点

DIVINE GRASIA是一家年轻的品牌,品牌的理念是颠覆大众对奢侈品的认知,挑战让奢侈品引领时尚。品牌的特色和设计风格为简约,时尚,大气。追求自由和自我,摆脱束缚和枷锁,是DIVINEGRASIA的品牌追求。DIVINEGRASIA把产品品质放在首位,将产品的文化理念通过设计融入之中,体现出新的时尚。

 


 

 

The brand development history of DIVINE GRASIA

DIVINE GRASIA, a British luxury fashion label ,founded in 2019 by Divine Wright, a British private designer, and Grasia Bravo, a Spanish fashion design director,the company is headquartered in London.

DIVINE GRASIA,The predecessor of the brand is the personal customization of high-end fragrance and skin care products.Founder Divine Wright was working at George Brummer In the early 21st century in The UK,private customization of fragrance and skin care products for high-end crowd.During this period, Divine Wright created many unique products according to different people's preferences, skin color and texture requirements, served many high-end clubs and even the British royal family, and also gained the love and trust of British consumers.

Born in Madrid, Spain, Grasia Bravo has shown great insight and achievements in the field of art at a young age. He studied at the London College of Art in 2005 and has been engaged in the design industry since his graduation.Grasia Bravo has also served as design director of Bentley and is unique in design.In 2009, Divine Wright and Grasia Bravo met in London by chance.For skin care products , perfume, colour makeup,They have same understanding and pursuit.In London in 2010 Divine Wright and Grasia Bravo opened the first perfume and skin care products services to private club, for high-end crowd to find the most suitable for their own perfume and skin care product, and according to user preferences and requirements into the latest technology, and for the society to build a unique high-end, found suitable toskin care product for tens of thousands of people or perfume.

Some cities such as the UK and Spain have also set up a number of private custom centers, providing their own unique services for the high-end crowd.During the past decade, Divine Wright and Grasia Bravo have also accumulated rich experience in the production and operation of high-end luxury goods.Divine Wright and Grasia Bravo believed that the "luxury" quality of the products only met the most basic requirements of the consumers, which was fashionable on the basis of quality, and leading the trend was the goal pursued by the consumers.The two founded DIVINE GRASIA, a brand based in London, in 2019,During the development process, Divine Wright and Grasia Bravo gradually formed a research and development team of nearly a hundred people. At the beginning of the 21st century, engineers began to introduce the biological fermentation technology and nanofiltration technology to skin-care field. The annual r&d investment of Divine Grasia Is at least 3 million pounds.In the field of fragrance research to maintain personalized technical barriers, a longer retention time and distinct layer sense favored by the British high-end crowd,

And to make integration and breakthrough in the field of cosmetics and fragrance, perfume and lipstick met in London.In 2019 ,DIVINE GRASIA integrates the production technology and formula of high-end fragrance into lipstick, making DIVINE GRASIA the first brand to establish "perfume lipstick" in the world, which established DIVINE GRASIA's status on the field of cosmetics in The UK.

In 2019 DIVINE GRASIA decided to open the global market, operate and produce high-grade cosmetics, clothing, jewelry, shoes, hats, luggage and other products.DIVINE GRASIA introduces a large number of fashion elements, positioning "light luxury" as the foundation of  brand and "fashion" as the soul of brand.

In January 2020, DIVINE GRASIA Begins to make official debut on the Asian market, setting its Asian headquarters in Shanghai, China. First, It launches a unique Perfume brand FallenSoul, Perfume Lipstick and Makeup and skin care series.

In February 2020, DIVINE GRASIA will be registered as the product trademark, Namely Senanya, DIVINE GRASIA, FallenSoul, Perfume Lipstick and so on.

In July 2020,Divine GRASIA is established at a press conference held in Changning District, Shanghai, to release FallenSoul Fragrance. FallenSoul Is the first perfume brand launched by the professional fragrance research and development team after It enters the Asian market, namely,  its dati, which lasts for 12 hours.

When designing this perfume, the designer of Fallen Soul fragrance wants to highlight the women's strict requirements on themselves and their stubborn thoughts of spiritual and economic independence, which shows the women's free and easy life attitude and pursuit for freedom.At the same time, indulgence means that women are not bound by rules and regulations, but can freely do what they want to do.It also confirms the brand philosophy and brand culture of DIVINE GRASIA.At the same time , Fallen Soul not only has mysterious bright rose fragrance, deep and strong patchouli, there is noble and calm agarwood, is before, in the back of the support of a complete queen fragrance, a touch of madness, show her mysterious, sincere, noble, wild, charming and calm. Also very suitable for the Characteristics of Asian women.

In September 2020, DIVINE GRASIA launched PerfumeLipstick at the Chinese luxury goods center on nanjing west road, jing 'an district, Shanghai.DIVINE GRASIA integrates pure natural spices into lipstick paste, making  PerfumeLipstick the first lipstick with unique fragrance in the world.At the same time, DIVINE GRASIA is stationed at Nanjing West Road, Jing 'an District, Shanghai -- "the gathering place of luxury goods", which is one of the most upscale shopping places in China, where brands are the quintessence of commerce.

The introduction of PerfumeLipstic is undoubtedly a milestone in the makeup world,Compared to other lipsticks, PerfumeLipstick offers a perfumed texture that is moisturizing and PerfumeLipstick with a distinctive color and fragrance. At present,PerfumeLipstick ande FallenSoul have the same scent,And even more inventive,for keeping  PerfumeLipstick unique features,DIVINE GRASIA not only in the packaging design to ensure that the lipstick body lasting fragrance. By incorporating the natural floral fragrances from the perfume ingredients into the lipstick, it also ensures that the fragrance will last for 2-3 hours after use.Such a lasting fragrance can more show the dual charm of sight and smell.As to the texture and usage of lipstick, DIVINE GRASIA to create a lipstick with good color, smoothness and smoothness, high moisturizing degree and long-term makeup holding, based on the demand of users for lipstick and a large amount of research on the market.PerfumeLipstick lipstick user a smooth liquid gel texture to make the lipstick feel like a second layer of skin

 DIVINE GRASIA is a young brand whose brand concept is to subvert the public's perception of luxury goods and challenge them to lead the fashion. The brand features and design style for simplicity, fashion, atmosphere. The pursuit of freedom and ego, to get rid of the fetters and shackles, is the brand pursuit of Saintfrench. Saintart French puts product quality first, and integrates the cultural concept of products with design to represent the new fashion.




 

 

 

 

 

 

 


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